Throughout these media processes, we have tried to maintain a level of continuity within our products by using constant typeface, similar images and consistent branding. We feel that this continuity is necessary when trying to appeal effectively to any audience, especially one as diverse in age and gender as ours. The dream-pop, lo-fi vibe that we began to project via the video itself has been additionally demonstrated within our Digipak and all of our other promotional products. It has been important to keep or messages clear and coherent so as not to confuse the audience, and similarly to create a recognisably branded product. By successfully applying these methods of advertising and merchandising, we have created a wide selection of digital promotion media including;
- A 6-framed CD package with customised disc,
- A DVD package with pull-out image and information,
- A magazine advertisement,
- A magazine review,
- Two A3 posters,
- A limited edition customised vinyl and sleeve,
- and a pair of cotton t-shirts.
These promotional products bare discernible similarities to the shots, colours and themes of our music video, and the continuous subject matter including foliage, clouded skies, an abandoned car, several abandoned buildings, moving traffic and of course, the vocalists and characters within the video. These similarities persistently link the promotional products with the video itself, therefore linking all products and forming a recognisable Digipak.
On the CD, DVD and vinyl covers, as well as the t-shirt, magazine cover and advertisement, we have included the image of an abandoned, rusting car, which was a prominent setting within the video. The photo was taken on a Pentax Spotmatic film camera, so the colours and tones are largely accentuated. We feel this easily recognisable icon will allow the audience to naturally relate the media products to the video, and promotion by the mere sight of these ancillary texts will be effective. The actual car, although rusting and neglected, is beautiful in its own way. As the thick green nettles that grow around it highlight the red of the bonnet and contrast the blue of the sky, the dented door of the driver’s side hangs by its hinges, its angle emphasised by the decaying ruins of the building behind it. We felt this image was powerful enough in colour, subject and composition to signify our products. Not only is the image aesthetically pleasing, but also enigmatic and attention grabbing - qualities which will draw the audience to the product.
The inside covers of the CD case and vinyl sleeve incorporate an image of the angular wooden beams behind the car. The photo was also taken on a Pentax film camera, so the colours are vivid and striking. We used similar shots using these geometric shapes in our video, which will add continuity to our range of products. This image was also used as the base for our second t-shirt, poster, cassette case and magazine article. The images of the rusting car and of the angular beams work in harmony; the blue tone of the sky is constant in both, as well as the sense of decay and abandonment
"Yes! This is my favourite one!"
